For personal brands and communities, having a domain that directly matches the brand name is a powerful asset. Get Out of Your Head, a brand, community, and book series focused on helping people manage anxiety and depression, took this approach by acquiring getoutofyourhead.com. We spoke with Brian S., the creator of Get Out of Your Head, about why securing this exact domain was essential for brand equity, online visibility, and customer engagement.

Can you tell us a bit about your business and why you chose this specific domain name?

My business, Get Out of Your Head, is a brand / community / book series focused on helping folks manage anxiety and depression through a novel, no-BS approach. I chose this domain name because it is the name of my brand and trademark. Though I could have picked an abbreviated domain name (or similar), I thought it was important to capture/retain brand equity via the full name itself.

How has the new domain name impacted your business or brand since the acquisition?

The new domain name has helped me grow my presence online. Now, when people search for "Get Out of Your Head," my brand comes up more often, leading folks to my site's content and resources.

Have you noticed any changes in customer perception or engagement after switching to the new domain name?

Some, though it's been a little tougher to track than outright traffic. Customers have said that they like the new site and the ease of getting to it via its memorable name (especially when compared to the stand-alone sites for my books, such as gooyhbook.com).

Have you observed any improvements in website traffic or search engine rankings since using the new domain?

I have certainly noticed upticks in traffic in comparison to the previous domain name I was using for the business (that domain is/was centered around the title of one of my books instead). My hunch is that people were already going to this domain name in hopes that a pertinent asset / brand lived there. Now, my brand gets to benefit from that traffic.

How has the new domain name influenced your brand recognition and visibility in the market?

I've heard from customers saying that it's nice and easy to know that they can just type in what they assume my site's name is based on my brand name / social media profiles. That makes keeping folks in my ecosystem easier and delivers a better user experience, in my opinion.

Do you feel that acquiring the domain name has been a worthwhile investment?

I do. Though acquiring a premium domain name comes with a cost, I felt that cost was a reasonable price to pay for the opportunity to "own" the name of my brand. We all know that folks tend to search for ".com" domains first, and I didn't want to lose out on that potential traffic. So, the cost to acquire my domain felt like a worthwhile marketing investment to me.

What advice would you give to other businesses considering investing in a premium domain name?

The prospect of purchasing a premium domain is not a small one -- it comes with many ramifications (marketing, sales, financial, brand equity, etc). Only you can know how much you are willing to pay and what your desired site is worth to you. At the same time, having a site name that's memorable and aligned with your business does seem vital in terms of attracting customers and building a brand. So, figure out what sum of money you'd be willing to pay for such a thing, pad that number a little for negotiations and fees, and then hold fast to your maximum. Though you certainly want to acquire your desired domain, you also want to make sure you feel good about it (and the price) in the end.

Brian’s journey with getoutofyourhead.com underscores the value of owning your brand’s name online. By securing the exact match domain, he has improved searchability, increased traffic, and strengthened his brand’s authority. For those considering investing in a premium domain, Brian’s advice is clear—know your budget, weigh the long-term benefits, and recognize that the right domain can be a cornerstone of your brand’s marketing and recognition.