For a tech company launching an innovative developer tool, having a strong domain name can make a big difference in brand perception and trust. Embeddable, a next-generation solution for embedding dashboards and analytics into software applications, secured embeddable.com before launching—recognizing the value of a premium domain from day one. We spoke with Rogan Sage, founder of Embeddable, about why owning the exact-match domain has been crucial in establishing credibility and positioning the brand as a leader in its space.

Can you tell us a bit about your business and why you chose this specific domain name?

Embeddable is a next-generation developer tool for embedding customer-facing dashboards and analytics into software applications. Embeddable is a strong name for what we do, as it not only implies what the service is, but also hints at the ease and suitability of the tool for the embedding use case. Having a domain name that exactly matches the brand name helps to support and elevate the brand.

How has the new domain name impacted your business or brand since the acquisition?

We acquired embeddable.com before launching the solution, as we could see the value of a strong domain for building the business with the height of ambition we have. 

Have you noticed any changes in customer perception or engagement after switching to the new domain name?

We have been complemented on the brand name and the website multiple times, with some asking ‘how did you get that domain!?’ - it’s certainly provides some validation to what we’re doing, increases trust and supports customers' perception that we’re at the forefront of our space. 

Have you observed any improvements in website traffic or search engine rankings since using the new domain?

Because we started with this domain, we haven’t been able to assess a before/after scenario, however we know that a strong, relevant domain does tend to help with search engine rankings, especially brand term searches.

How has the new domain name influenced your brand recognition and visibility in the market?

As we increase our presence in the market and become more well-known, it really helps people to find us when they have been referred by friends and peers. 

Do you feel that acquiring the domain name has been a worthwhile investment? 

Yes

What advice would you give to other businesses considering investing in a premium domain name?

If you have ambition to be a large company, then a strong domain can be helpful with people’s perception of you and removes the risk of people thinking you’re a small fish based solely on your domain name.

Rogan’s experience with embeddable.com highlights how securing a premium domain early can set the foundation for growth. By aligning their domain with their brand, Embeddable has established trust, improved brand recognition, and made it easier for customers to find and remember them. For startups with big ambitions, Rogan’s advice is clear—investing in a strong domain can help position you as a serious player in your industry from day one.