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Domain Valuation

What is My Domain Name Worth?

Market comparable research, domain name value estimation tools and DomainAgents guidelines for domain name valuation

Determining a domain's worth isn't straightforward—the value highly depends on the domain itself, making prices seem unpredictable.

Let’s cover some effective ways to estimate your domain price.

2-Step Domain Name Valuation

Step 1
Market Insights

Look into previous domain sales on platforms like NameBio.com to get a sense of the market.

Step 2
Market Reality Check

Ensure your expectations align with current market trends to increase the likelihood of acceptance.

What About Those Domain Name Value Estimation Tools?

To put it bluntly, they are generally useless.

There are many automated tools online that attempt to estimate the value of a domain based on things like Google PageRank, Alexa rating, search frequency etc. To put it bluntly, they are generally useless.

Domain values are subjective, but if you take into account the information below, you should be able to sort out which domains are worth a few hundred dollars and which are worth hundreds of thousands.

DomainAgents Guidelines For Domain Name Valuation

Rarity and Commercial Use

The uniqueness of a domain name, especially with .com, .net, etc., and its potential to make money are key to setting its price.

For example, names like Cars.com or Books.com are very valuable because they're widely used in business.

Type of Domain Extension

'.com' domains are usually the most sought after. Yet, there's interest in other types too, like .org for charities and country-specific endings for local buyers. But, names ending in .info, .pro, or .eu often aren't as valuable.

How Short is the Domain?

Easy-to-remember, short domain names are preferred. Domains with just 3 letters are rare and in high demand, making them more expensive, especially if they use common letters. 4-letter domains are less valuable but are becoming more popular.

Can It Pass the Radio Test?

If your domain name is mentioned on the radio, would people get it right without seeing it? Names that are too similar to others or can be misspelled easily, like TheirThere.com, might not be as valuable because they can lead to confusion.

Trusting Your Gut

The final call on buying or selling a domain at a certain price depends on how much it benefits your life or business. It’s okay to second-guess your choice afterwards, but usually, your first instinct is a good guide.

A Note About First and Last Names

Buying a domain with a common name can be tough and pricey. If someone else with your name owns it, they might ask for a lot due to its personal value. Or, if a company owns it as part of a collection of names, they might not want to sell just one. It's hard, but not impossible, to buy these domains without paying a lot.

Domain Names 101

Unveiling the Digital Landscape: A Comprehensive Guide to Domain Names, from Evolutionary History to Navigating the Internet's Foundation.